The global pet care market size reached USD 302.89 billion in 2023 and is estimated to cross around USD 597.51 billion by 2033, at a CAGR of 7.03% from 2024 to 2033.
The pet care market is a broad sector devoted to products, services, and solutions aimed at improving the welfare, health, and general care of pets. The pet care industry is projected to expand significantly due to rising pet ownership and increasing spending on pet items, such as food, healthcare, insurance, and grooming.
Wearables that measure vital signs and AI-powered pet language translation are two instances of technology changing the pet care industry. Primary pet care includes regular grooming, such as bathing, brushing, trimming nails, and flea/tick treatment.
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Key Takeaways
- North America has contributed more than 42% of market share in 2023.
- Asia Pacific is observed to be the fastest growing during the forecast period.
- By type, the pet food products segment has held major market share of 55% in 2023.
- By animal, the dog segment held the largest share of the market in 2023.
- By distribution channel, the stores segment led the market with the largest market share of 66% in 2023.
U.S. Pet Care Market Size, Growth and Forecasts 2024 to 2033
The U.S. pet care market size was evaluated at USD 89.05 billion in 2023 and is anticipated to reach around USD 176.92 billion by 2033, expanding at a solid CAGR of 7.10% from 2024 to 2033.
Regional Analysis of the Pet Care Market:
North America accounted for the highest market share of 42% in 2023.
Growing concern about animal welfare in the region has resulted in more products related to pet care. The pet care industry encompasses wearables, food, toys, and other products required for pets. Key companies in the region, such as Mars Incorporated and Nestle, are committed to providing nutritional and calorific value while offering palatable animal food products to attract a large number of pet owners.
- For instance, in January 2024, J&J Snack Foods introduced Dogsters in the US market. Dogsters is the frozen dairy-free treat for dogs who have sensitive stomachs. Made with real pumpkin and probiotics, low in fat and low in calories, this product is formulated for every canine. Dogsters come in four flavors and each with about 100 calories, making them dogs’ favorite food.
Asia Pacific is expected to grow at the fastest CAGR during the forecast period.
New entrants to the Japanese pet care market include the pharmaceutical business Rohto Pharmaceutical and drinkable yogurt manufacturer Yakult Honsha. Therapeutic pet food is gaining immense popularity in South Korea due to the growing population of elderly cats and dogs.
The online channel remains dynamic in the Asia Pacific region; the biggest online sales shares of pet care were seen in South Korea and China. Cats are likely to outnumber dogs in China, as cats are considered cute, quiet, peaceful, and clean.
Pet Care Market Companies
- Spectrum Brands Inc
- Zooplus AG
- Hill’s Pet Nutrition(Colgate Palmolive company)
- Freshpet
- Zetis
- J.M. Smucker
- PetSmart Inc
- Nestle Purina PetCare(Nestle SA)
- Mars Inc
- Champion Petfoods
- Petmate Holdings Co
- Ancol Pet Products Limited
- Blue BUffalo Pet Products Inc.
- Chewy Inc
Recent Developments
- In Oct 2023, Scientific Remedies is a company that specializes in companion animal health. They have recently launched Affinity Advance. In collaboration with Scientific Remedies, Affinity Petcare has launched its flagship pet food brand in India. The primary aim of this launch is to offer high-quality pet food to pet parents across India.
- In December 2023, The company has recently introduced its new pet health services, which they have named “Chewy Vet Care”. The inaugural Chewy Vet Care practice was launched in South Florida in 2024. Chewy’s custom-built open platform will power all the practices, and it can be seamlessly applied to both Chewy Vet Care and third-party partner practices.
- In April 2023, SKU, an accelerator program for consumer-packaged goods (CPG) industries, announced a new track dedicated to pet care brands. The program provides customized mentorship to help pet industry brands grow their businesses.
- In October 2023, actress and animal advocate Kaley Cuoco announced her new pet care brand, Oh Norman! Cuoco’s love for her late dog, Norman, inspired her to launch this brand. The brand is dedicated to manufacturing eco-friendly, durable, and safe pet products.
- In Apr 2023, Leading pet lifestyle brand Heads Up for Tails in India launched Dash Dog, which offers Innovative products that cater to the needs of active pets and their parents based on extensive research and consumer insights.
Company Name | Mars Inc. |
Headquarters | McLean, Virginia, United States |
Recent Development | In July 2024, Mars Inc. completed the acquisition of Cerba HealthCare’s ownership stake in Cerba Vet and ANTAGENE, bringing them under Mars Petcare’s Science & Diagnostics division’s diagnostics portfolio. |
Pet Care Market Segment Analysis
Analysis by Type:
The pet food products segment dominated the market with the highest market share of 55% in 2023.
Owners typically select a commercial pet food to feed their pet due to the convenience of the product, cost, and variety. Several pet food manufacturers are formulating a wide array of recipes with varying textures and flavor profiles that assure nutritional adequacy, quality, and safety.
Nutrition-rich pet foods provide a balanced intake of energy, protein, fat, vitamins, and minerals. With wet and dry pet foods, a pet owner can mix and match the packages as per their requirements to ensure that their pets get adequate nutrition.
The pet care products segment is expected to expand at a significant CAGR during the forecast period.
The segment growth is attributed to the rising demand for luxury and natural pet care products. Natural pet care products have several advantages, including better health, financial savings, human safety, sustainability, and support for local companies.
They are safer for pets since they are durable and made of natural and organic materials. Many companies are making efforts to create natural pet care products and maintain environmental balance.
- For instance, in June 2024, Some Grub launched with a mission to “kick-start Britain’s insect food revolution.” Some Grub, a pet care brand that produces natural pet food, has been created to meet burgeoning consumer demand for pet care products to support pet health while maintaining environmental sustainability.
Read Also: Organic Food Market Size Expected to Cross USD 658.38 Bn by 2034
Analysis by Animal:
The dog’s segment dominated the pet care market with the biggest market share in 2023
Owing to the increasing adoption of dogs as companions. A study in PLOS One revealed that having a pet grants many benefits, including companionship, physical activity, emotional support, social contacts, and a sense of duty. It was noticed that petting a real dog and toy dogs of the same size and shape increased activity in the areas of the frontal brain, thus proving that interaction between humans and animals enhances emotional and cognitive function.
The cats segment is expected to grow at a significant CAGR during the forecast period.
The cat ownership is increasing rapidly due to the rising awareness about health benefits linked to cats. Owning a cat can provide various health advantages, including less stress, improved cardiovascular health, enhanced socializing, a stronger immune system, a higher feeling of purpose, and reduced loneliness.
According to a study, spending time with a cat can reduce health problems such as depression, heart disease, stroke, blood pressure, and cholesterol levels, as well as community participation.
Analysis by Distribution Channel:
The stores segment has recorded the largest market share of 66% in 2023.
Physical stores offer a wide range of products under a single roof, which increases convenience. They often offer discounts and run campaigns to attract more customers. Pet stores also provide medical consultation facilities, thereby enhancing the buying experience.
Pet Care Market Dynamics:
Driver: Rising pet ownership
The pet care market is experiencing significant growth due to the rising pet ownership worldwide. The number of pet owners is rising, particularly in middle-income countries, due to the increasing benefits of having pets among people. Pets provide companionship and emotional support during challenging times. Having a pet helps in reducing blood pressure, risk of heart attack, increased physical activity, sensory stimulation, emotional support, and general well-being.
- The ASPCA reports that 40% of dogs and 46% of cat owners in the US get their pets from word of mouth. Most pets are acquired from shelters, friends/family, breeders, and private sources. Homeowners’ own pets more frequently than renters, with 58% owning dogs and 36% owning cats.
Restraint: Rising Cost
Rising cost of pet care services is a major factor restraining the market. The cost of pet food, veterinary treatment, and other pet care items and services have increased significantly over the past decade. The average annual cost of owning and maintaining a dog is US$ 1,331 and for a cat it is US$ 1,112. This may deters low-income people from adopting pets.
Opportunity: Personalized pet care
Rising personalization in pet care services creates immense opportunities in the market. Personalization of pet care is important, given that pets have their own needs according to breed, age, lifestyle, and genetics.
However, tailoring pet care services according to individual pets ensures that they receive the best possible care according to their requirements. Customized workout and health programs are an affirmative approach to the best possible treatment for improving health.
Segments Covered in the Report
By Type
- Pet Food Products
- Pet Care Products
- Services
By Animal
- Dogs
- Cats
- Birds
- Fishes
- Horses
- Others
By Distribution Channel
- Stores
- E-commerce
- Others
By Geography
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa