The global liquid packaging carton market size accounted for USD 28.24 billion in 2024, grew to USD 29.85 billion in 2025 and is projected to Reach around USD 49.17 billion by 2034, representing a healthy CAGR of 5.70% between 2024 and 2034.
The liquid packaging carton market is a rapidly growing segment within the global packaging industry, driven by the increasing demand for sustainable and convenient packaging solutions. These cartons, typically made from paperboard with a thin layer of polyethylene or aluminum, are widely used for packaging liquids such as milk, juices, water, and alcoholic beverages. The market has witnessed significant growth due to rising consumer preference for eco-friendly packaging, as liquid cartons are recyclable and have a lower carbon footprint compared to plastic or glass alternatives. Furthermore, advancements in barrier technologies have enhanced the shelf-life and durability of liquid cartons, further boosting their adoption across various industries.
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Key Points
- Asia Pacific dominated the liquid packaging carton market with the largest market share of 39% in 2023.
- North America is expected to grow at the fastest rate in the market during the forecast period.
- By type, the brick liquid cartons segment held the largest market share in 2023.
- By type, the gable top segment is expected to grow at the fastest rate in the market during the forecast period.
- By shelf life, the liquid cartons segment dominated the global market in 2023.
- By shelf life, the short-term shelf life segment is expected to grow rapidly in the market during the forecast period.
- By application, the dairy products segment accounted for the biggest market share of 50% in 2023.
- By application, the juice & drinks segment is expected to grow significantly in the market during the forecast period.
Market Drivers
Several factors drive the growth of the liquid packaging carton market. Chief among these is the rising awareness of environmental issues and the push for sustainable packaging solutions. Governments and organizations worldwide are implementing stringent regulations to reduce plastic waste, which has encouraged companies to adopt recyclable liquid cartons. Additionally, the growing demand for ready-to-drink beverages and dairy products is propelling the need for efficient and lightweight packaging. The convenience offered by features such as resealable caps and user-friendly designs also enhances consumer appeal, further driving market expansion.
Opportunities
The market presents lucrative opportunities, particularly in emerging economies, where rapid urbanization and changing lifestyles are driving the consumption of packaged beverages. Technological advancements, such as the development of biodegradable and plant-based materials, are opening new avenues for innovation in liquid cartons. Furthermore, the rise of e-commerce and home delivery services offers opportunities for liquid packaging manufacturers to cater to the growing demand for safe and tamper-proof packaging. Companies that invest in smart packaging technologies, such as QR codes and RFID tags, can also gain a competitive edge by offering enhanced product traceability and consumer engagement.
Challenges
Despite its growth prospects, the liquid packaging carton market faces several challenges. High initial costs associated with manufacturing and recycling infrastructure can be a barrier for small and medium enterprises. Additionally, competition from alternative packaging materials such as glass, metal, and flexible plastics remains intense. The market also contends with logistical challenges, as liquid cartons require careful handling to prevent damage during transportation. Moreover, limited recycling facilities in certain regions can hinder the widespread adoption of liquid cartons, raising concerns about their overall environmental impact.
Regional Insights
Regionally, the liquid packaging carton market is dominated by Europe and North America, where stringent environmental regulations and high consumer awareness drive demand for sustainable packaging solutions. Europe, in particular, has a well-established recycling infrastructure, which supports the circular economy model for liquid cartons. Asia-Pacific is expected to witness the fastest growth, driven by rising urbanization, increasing disposable incomes, and the growing popularity of packaged beverages in countries like China, India, and Southeast Asia. Meanwhile, Latin America and the Middle East & Africa are also emerging as key markets, fueled by expanding food and beverage industries and improving retail networks.
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Liquid Packaging Carton Market Companies
- Tetra Pak International S.A.
- Elopak AS
- SIG Combibloc Group AG
- Oji Holdings Corporation
- Nippon Paper Industries Co. Ltd.
- Adam Pack S.A.
- Stora Enso Oyj
- H.B. Fuller Company
- LAMI PACKAGING CO., LTD
- Weyerhaeuser Company
- Smurfit Kappa Group plc
- Greatview Aseptic Packaging Co. Ltd.
- TidePak Aseptic Packaging Material Co. Ltd.
- Lami Packaging (Kunshan) Co. Ltd.
Recent News
- In February 2024, family-owned natural soap maker, Dr. Bronner’s launched its soap refill carton package of 32 oz. for its pure-castile liquid soap. This soap refill carton can be used to refill existing containers or bottles for home cleaning use and personal care.
- In May 2023, Dulce Vida, a U.S.-based tequila brand, launched three new ready-to-drink cocktails in sustainable carton packaging offered by Tetra Pak, a liquid packaging solutions company.
- In January 2022, SIG launched the world’s first aluminum-free full barrier packaging materials, Signature EVO, for aseptic carton packs. Signature EVO extends SIG’s lower-carbon aluminum-free packaging materials – for plain white milk – for wider use with oxygen-sensitive products such as plant-based beverages, flavored milk, nectars, or fruit juices.
Latest Announcements by Industry Leaders
- In November 2023, Toru Nozawa, the President of Nippon Paper Industries, announced the price revision for liquid packaging cartons for beverages and milk. They reduced the price revision by 10% or more and implemented the deliveries from 1 April 2024.
- In February 2024, Mr. Ashwani K. Sharma, CEO and President of UFLex Limited, an Aseptic Liquid Packaging Business, committed to driving innovation that aligns sustainability with economic progress. They are paving the way to address one of the biggest challenges of recycling aseptic packaging waste for the industry and the country by upcycling aseptic packaging waste into valuable industrial and daily-use products,
Segments Covered in the Report
By Type
- Brick Liquid Cartons
- Gable top Liquid Cartons
- Shaped Liquid Cartons
By Shelf Life
- Short-term Shelf Life
- Long-term Shelf Life
By Application
- Dairy Products
- Wine and Spirits
- Juices and Drinks
- Others
By Geography
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa (MEA)
